EXXELERATE SCRIPT VAULT

Battle-Tested Sales Scripts

Customize 60-second inbound calls, SMS autoresponders, value-add follow-ups, and price objection scripts for your business.

⚙️ Customize Placeholders for Your Company

inbound

Live Inbound Inquiry — 60s Call Opener

Situation: Calling an eligible inbound web lead within 60 seconds of submission.

"Hi [Prospect First Name], this is Sales Representative with Apex Lending. I saw you just submitted a request for DSCR Loan Financing on our site 30 seconds ago. I wanted to catch you while it was fresh on your mind—do you have two quick minutes to share what prompted your search today?"
💡 Guidance: Acknowledge their recent submission immediately. Establish purpose and set a low-friction 2-minute expectation.
inbound

First Written Response / Instant SMS

Situation: Automated or rep-initiated text immediately following an inbound form request.

"Hi [Prospect First Name]! This is Sales Representative from Apex Lending. Received your request regarding DSCR Loan Financing. Are you looking to get this set up this week, or just researching options right now?"
💡 Guidance: Keep it under 160 characters. Personal, direct, with a binary choice question.
inbound

Missed Inbound Call Return

Situation: Returning a missed inbound call from a prospect within staffed hours.

"Hi [Prospect First Name], this is Sales Representative with Apex Lending. I saw I just missed your call regarding DSCR Loan Financing. I wanted to reach right back out—do you have two minutes now, or would a specific time later today work better for you?"
💡 Guidance: Reference the missed call quickly, confirm it's a good time, and offer a clear next step.
outbound

Responsible Outbound Opener

Situation: Initiating a permitted, consented outreach to a known contact.

"Hi [Prospect First Name], this is Sales Representative with Apex Lending. You'd previously asked us about DSCR Loan Financing, so I'm following up with your permission. Did I catch you at an okay time, or would you prefer I reach back at a better moment today?"
💡 Guidance: State who you are and why you're calling, confirm permission and that it's a good time, and offer an easy exit. Never open with a pitch.
outbound

First Voicemail

Situation: Leaving a first voicemail after an unanswered call. Keep it under 15 seconds.

"Hi [Prospect First Name], this is Sales Representative with Apex Lending following up on your request about DSCR Loan Financing. I just dropped you a quick text with my direct line so we can find a time that works for you. Talk soon."
💡 Guidance: Short, warm, reference that a text was also sent. Drive them to read the text rather than call back cold.
followup

Value-Added Follow-Up Touch (Day 3)

Situation: Following up after an initial conversation without being pushy.

"Hey [Prospect First Name], Sales Representative here. I was reviewing our notes regarding your goal to scale monthly revenue. Thought you'd find this quick case study interesting—a business in your space used our system to improve lead conversions meaningfully. Would it make sense to review how this applies to Apex Lending?"
💡 Guidance: Attach a case study or ROI statistic relevant to their stated business goal.
followup

No-Answer Follow-Up

Situation: Following up after a call goes unanswered.

"Hi [Prospect First Name], Sales Representative with Apex Lending. Tried you earlier regarding DSCR Loan Financing. No rush—I have Thursday at 2 PM or Friday at 10 AM open to pick this back up. Reply with whichever works and I'll confirm. If now's not the right time, just say the word."
💡 Guidance: Add value, don't just check in. Offer two concrete time options.
followup

Customer-Directed Callback

Situation: Calling a prospect back at the exact time they requested.

"Hi [Prospect First Name], this is Sales Representative with Apex Lending, calling at the time you asked for to talk about DSCR Loan Financing. Is this still a good moment, or would you like to pick a new time that works better?"
💡 Guidance: Reference their requested time explicitly. Honor their window precisely.
reactivation

Lead Reactivation

Situation: Re-engaging a cold lead that went unresponsive but never opted out.

"Hi [Prospect First Name], Sales Representative with Apex Lending. We've added a few new resources around DSCR Loan Financing since we last spoke that might be relevant to your goal of scale monthly revenue. If timing's better now, I'd love to reconnect—if not, no worries at all. What works for you?"
💡 Guidance: Lead with new value, not a 'checking in.' Give them an easy, judgment-free way to respond.
reactivation

Day 30+ Respectful Close-Loop / Breakup

Situation: Unresponsive prospect after multiple touchpoints.

"Hi [Prospect First Name], usually when I don't hear back, it means your priorities have shifted or you've found another solution for DSCR Loan Financing. Entirely understandable! I'll archive your file for now so I don't flood your inbox. If anything changes down the road, feel free to reach back out."
💡 Guidance: Give permission to say no. Elicits psychological urgency to respond. Then archive.
existing-customer

Existing-Customer Adjacent Need

Situation: A current client mentions a related problem you may be able to help with.

"That's a great point, [Prospect First Name], and it sounds like it could be related. Would it be useful to spend a couple minutes understanding that, or would you rather we finish solving the DSCR Loan Financing issue first and come back to it separately?"
💡 Guidance: Ask permission before expanding. Confirm the primary issue is handled first.
no-show

No-Show Appointment Recovery

Situation: Prospect missed a scheduled consultation or discovery call.

"Hi [Prospect First Name], hope everything is alright! I waited on our bridge for our scheduled call regarding DSCR Loan Financing, but guessing something urgent came up on your end. No worries at all—here is my direct calendar link to pick a better time whenever you're ready: [Link]."
💡 Guidance: Empathetic, zero guilt-trip. Provide a 1-click reschedule option.
proposal

Proposal Review Follow-Up

Situation: Following up after sending a proposal or offer.

"Hi [Prospect First Name], Sales Representative here. Wanted to check in on the proposal for DSCR Loan Financing I sent over. The part I'd love your reaction on is the section tied to your goal of scale monthly revenue—did that match what you were hoping to see, or is there anything you'd want adjusted?"
💡 Guidance: Reference a specific section of the proposal and ask one targeted question.
objection

Price / Investment Objection

Situation: Customer says: 'This is too expensive / out of our budget.'

"I completely respect that, [Prospect First Name]. Budget is crucial. May I ask—is it the total investment amount itself that feels high, or is there uncertainty about how quickly Apex Lending will see a measurable return on this investment?"
💡 Guidance: Acknowledge value, clarify whether it's cash flow or ROI uncertainty. Don't discount.
objection

Need to Think About It Objection

Situation: Customer says: 'I need to digest this and think it over.'

"Makes total sense, [Prospect First Name]. It's an important decision for Apex Lending. Usually when people need to think it over, it's either because I haven't made a key point clear, or there's a specific constraint we haven't discussed. Which of those is it for you?"
💡 Guidance: Isolate the hidden concern without backing them into a corner.
objection

Existing-Provider Objection

Situation: Customer says: 'We're already working with another agency/vendor.'

"That's great—Legacy Lenders is a respectable company! Most of our clients were actually working with another provider when we first met. They didn't replace them right away; they brought us in specifically to handle 60-second underwriting response where their current vendor fell short. What would have to be true for you to even consider a change?"
💡 Guidance: Never trash competitors. Uncover gaps or complementary opportunities.
objection

No-Time Objection

Situation: Customer says: 'I don't have time for this right now.'

"Totally understand, [Prospect First Name]—time's the scarcest thing right now. What would actually work: a short async summary you can read on your own time, or a focused 10-minute call later this week? Whichever is easier for you."
💡 Guidance: Respect the constraint and offer a smaller, flexible alternative.
objection

Manager / Partner Approval Objection

Situation: Customer says: 'I need to run this by my manager/partner first.'

"That's completely normal, [Prospect First Name]. What does your manager usually need to see to feel comfortable with an investment like this? And could we get them on a short call together so I can answer their questions directly rather than have you relay everything?"
💡 Guidance: Respect the decision process. Learn what the decision-maker needs and offer a joint call.
objection

Competitor Price Comparison Objection

Situation: Customer says: 'Your competitor quoted us less.'

"Understood, [Prospect First Name], price matters. Beyond price, what else matters to you in choosing a partner? Because the cheaper option often costs more in results that weren't delivered. What would a fair, full comparison look like for you?"
💡 Guidance: Don't race to the bottom. Surface the full criteria so price is weighed against results.
objection

Information Request Objection

Situation: Customer says: 'Just send me some information.'

"Happy to send something over, [Prospect First Name]. So I send you the most useful thing, what specific part are you most curious about? And is this something you're looking to move on soon, or still researching options right now?"
💡 Guidance: Clarify what they actually want and their timeline so you send something relevant.
closing

Consultative Advance & Next Step Lock

Situation: Moving from discovery call to formal proposal or demo.

"Based on what you shared today regarding scale monthly revenue, the logical next step is a 20-minute tailored demonstration with our implementation team. I have this Thursday at 2:00 PM or Friday at 10:00 AM open—which of those works best for your schedule?"
💡 Guidance: Lock exact date, time, stakeholders, and agenda. Offer two concrete choices.
closing

Respectful Close-Loop / Final Outreach

Situation: Final, respectful message confirming a closed file while leaving the door open.

"Hi [Prospect First Name], Sales Representative with Apex Lending. I'm going to close the loop on this one for now so you're not getting follow-ups that aren't useful. Thank you for the time you gave it. If DSCR Loan Financing becomes a priority down the road, you know where to find me—wishing you the best either way."
💡 Guidance: No pressure. Confirm closure, thank them, and invite a future return on their terms.